Parterre Restaurant & Bar is located in downtown Richmond, adjacent to the historic Linden Row Inn. A quaint space, with a beautiful private outdoor garden patio for additional seating, guests enjoy traditional southern fare, craft cocktails, local brews, and select wines. Click the link to view the visual identity case study.
Parterre presents a welcoming and intimate atmosphere and their website to invoke the same feelings. Easy to navigate, its primary function was to entice customers to dine-in or place online orders.
The Result
I began development with 2 things in mind; It should align with business goals, and, as the main restaurant located within Linden Row Inn, it should also align with their goals. The site presented a minimalist style, clean in appearance and navigation.